A few years back, MotorCity Casino Hotel opened a brand new hotel, spa, high-end restaurant and concert hall. Then the great recession hit. Our team at CE was brought in and we quickly repositioned MotorCity as the place for Metro Detroiters to escape the everyday without having to travel faraway.

Within days of launching with locally-targeted outdoor, visitors and revenues increased. We followed up with print, tv and digital. 

The campaign sensibility was brought into every brand interaction visitors had on the property, from cocktail napkins to laundry bags.

We extended the campaign with contextually-relevant messaging in places like the doors at Joe Louis Arena and on Comerica Park's bullpen roof.

Our brand voice was also used to promote special events, like Pointer Sisters concerts and appearances by the Chippendales.

And really, what greater opportunity can a creative ask for than that?